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| Joint venture with local partners to develop international market given low cost, flexibility and superb result. In terms of international business it has already become an important marketing method, as a "gold bridge" linking overseas market. Mr. Akio Morita, founder of Sony, commented: " Without local partners, it is hard to imagine how to operate an enterprise and how many difficulties we need to face. You may send your own resident representative, but you must still rely on the local partners to develop the business.". The local partners program is regarded as another important "innovation" in international business. |
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| In United States, the ADS of State Business Department successfully helped many American enterprises find their local partners, which reduced much time and cost for those enterprises in their overseas marketing operation, and this achievement was honored by Business Department of United States as one of most successful programs. |
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| On the Chinese Mainland, with the development of the market economy more strong competition, more and more foreign enterprises began to realize the non-replaceable position of local partners in the business development, and finding the local partners has become their priority. For some foreign enterprises, their local partners have played a key role and made great contribution to the business development in Chinese mainland market, and those foreign enterprises who have their local partners resources will be much more confident for their future in China. |
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